What stories have engaged you and made a difference to you?
Yes, stories can be truly magical.
The very first book we wrote was a business novel called ‘The Team Formula – A Leadership Tale of a Team Who Found Their Way’. We chose that format because we feel so strongly about the power of storytelling.
And the impact was staggering. We’ve lost count of how many people have told us “you could have been talking about us; I recognised so many of those situations!” And that’s the beauty of stories; they make theories and ideas real, tangible, applicable and relatable – which is so important at work.
The key thing here is that stories make us feel – and we are feeling beings; it’s when our feelings get engaged that miracles happen.
How can YOU engage more through your communication and stories?
Go on. Be a storyteller
